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5,000 sq ft
With a winning heritage in F1 motor sport and a desire to expand their offer Lotus developed a full apparel range of mens, womens and childrenswear with the mission of launching at a flagship London address.
Acquiring a site on London’s Regent Street a scalable retail format was engineered that captured the English essence of the business and the spirit of modern motor sport while providing the basis for a roll-out solution.
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